- Raitis Purins
- Head Of Marketing at Printful
Bio:
Raitis is the Head of Marketing at Printful, one of the market’s leading print-on-demand/ drop-shipping business with more than 800 employees, and five fulfillment centers in North Carolina, California, Mexico, and Latvia. The company has fulfilled more than 15 million items since its founding in 2013. Raitis joined the team 3 years ago and has since then led the winning marketing strategy and execution and scaled the marketing team from 5 to 40 people. He is responsible for content marketing, SEO, PPC, CRO and affiliate marketing.
Before joining Printful, Raitis has been growing his skills in various roles in digital marketing since 2011. In his previous role at one of the leading telcos in Latvia, he was working as Media and Digital Communication Manager where he was responsible for media strategy and coordination, as well as digital channel optimization.
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Transcript:
Charles (00:00):
In this episode of the business of eCommerce. I talked with Raitis Purins about Dropshipping VS Print on Demand. This is the Business of eCommerce, episode 123
Charles (00:15):
Today’s episode is sponsored by drip, drip. It’s of world’s first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you’re ever in an eCommerce store, you need to drip a try and here’s why. Drip offers one click integrations for both Shopify and Magento. There’s robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation, will visually see the entire process. It lets you get started quickly, but also build very complex automation roles. It’s powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation to get a demo of drip today, you can go head over to drip.com/boe that’s drip.com/b O E now onto the show. Welcome to the business of eCommerce, the show that helps eCommerce retailers start launch and grow their eCommerce business. I’m your host, Charles Palleschi and I’m here today with Raitis Purins. Raitis is a head of marketing at Printful, one of the leading print on demand suppliers. I asked him on the show today to chat about the difference between drop shipping and print on demand. So Hey rod, it’s how you doing today.
Raitis (01:27):
Good, how are you? It’s glad to be on the show.
Charles (01:29):
Yeah. Awesome to have you on. Finally a talk to a lot of folks about drop shipping, but I don’t think, I think this is a what, 120 third episode and it never actually talked to them about print on demand. So that’s a, I’m pretty excited. So you’re the head of marketing for Printful, right?
Raitis (01:46):
Yes. I’m head of mining at Printful actually joined the team a little bit more than two years ago. At the start I managed five people and now we almost 50 50 people doing marketing for Printful print on demand company.
Charles (02:01):
Yeah, you guys have been everywhere, so it’s definitely you doing something right. I can definitely tell you that had a lot. So that’s it. Thank you. Yeah, so and so you see a lot of folks kind of starting off. You have drop shipping all the time. That’s kinda like, that’s kind of everyone knows about that at this point. But I feel like print on demand, it’s kind of a lesser known option. And we work with a lot of folks who are either just starting off the kind of use it or even much larger pretended man folks. And I don’t even think a lot of people know that they’re print on demand. They don’t even know. That’s a thing. So real quick just for us, just in case someone’s watching, they don’t even know what it is. What is print on demand?
Raitis (02:41):
So probably I have to go like 10 years back in history. So an old school way, for example, you have any university, I think it was obvious thing. I want to sell t-shirts to do the campus. I’m going to put the university logo on a shirt on a sweatshirt and I had to probably someone who’s, I don’t know, sourcing a tee shirt. I have to figure out which sizes, which callers people will buy and I have to negotiate the price and final day probably I would spend a couple of hundred even maybe $10,000 and have no idea if they people will buy that stuff, which I would order it somewhere. We’d print a demand. We get rid of all of that. So basically you can easily start selling without owning anything. Just pick the tee shirt sizes. I know we can offer almost unlimited amount of the product.
Raitis (03:30):
We have t-shirts, marks, leggings, funny backs him in the back and as soon as someone basically gives you money they want to buy that sort of print. An iManage comes to us, we take the shirt, we put the design on it, we create the product and we ship to the dos who actually bought it. So I would want to even say that’s low risk business idea. If you want to sell merge online offline, we print on a mat because there’s no minimums, nothing in a place. So just test it, see if it’s works, you will get some kind of money if not on to the next idea.
Charles (04:08):
I like that. It’s one of those things that I think people, they don’t realize how high the, how like easy it is to try these things at this point because you can basically, you can do a a run of one essentially, right? Like you can just like print one chart.
Raitis (04:22):
Yes, no minimums. That’s the magic part. And actually you are pretty excited about their presidential elections, which are coming in the U S at the end of the 2020 because every day probable see debates between candidates and they will say something to each other. And Americans are pretty passionate about politics and LA, four years ago we saw that every night there was someone screaming some designs around that we print on demand. You can do that because if it works, it can go viral. Some stores went viral four years ago. If not, you tried and it didn’t work. And if it’s work, there’s a partner who fulfilled one shirt, how’s insured, doesn’t matter. And they turn it on. They’ll be pretty quickly, they will receive the products fast and you don’t have to go through the negotiation without knowing if that kind of work or not. And it’ll take you probably at the best couple.
Charles (05:19):
Yeah, I remember back in college I decided to do some Kishore printing. You know, buddy, we came up with a design and we found like, it was like a screen printing guy. It was like in our local city down some like weird industrial area who had N and it smelled, it was like these like chemical smell I remember. And you gotta to negotiate this guy with like, well he wants 500 and we’ll try to a hundred and just like hand him all this cash and just kind of hope this tee shirts just like ends up correct. And like half of them were screwed up and they just sat in a box some way. W so now all of a sudden it’s like, yeah, you can basically see someone did something on the debates, throw it on a shirt and in like an hour could be selling this and fulfilling it. That’s the amazing part. So
Raitis (06:01):
Super cool idea. It’s a super easy, we even did an experiment, you can lodge on eCommerce store quicker than to get a burger and the burger place going through the drive through. It’s a pretty simple EMEA as a marketing team, we want to spread the world at some spirit award. That’s something like exist that it’s so easy to start to experiment, basically become an eCommerce store owner.
Charles (06:29):
Yeah, I like that. So if someone’s thinking about getting into eCommerce or if they have any commerce business and they want to kind of grow it, let’s say that someone right now that or with folks all the time to have like small brick and mortar is to have a little e-commerce arm where they kind of fill some products locally, but they’re thinking, should I just do some drop shipping and expand that way? Should I expand to the print on demand space? What would you kind of run through the thought process on pluses and minuses?
Raitis (06:56):
So we do drop shipping probably I say that the drops were drop shipping. Basically everyone is selling the same thing. Basically you’re just seeing this Instagram ads at someone’s bank selling that or that and there’s a bunch of different e-commerce stores actually selling the same thing. If you add the print and demand factor, basically every store could be unique because you can add this additional value to the product. Something unique, something maybe you’re passionate about a design on it and then you can basically after that express by showing off that you believe for something. For example, you’re a cat lover or dog lover, but you want to support one or other party, whatever, whatever you want and wish and with drop shipping usually you start from the scratch and we live in social media world when everyone could become an influencer that you can basically create your own business by having many followers on Instagram now have to, I probably have to say tick-tock now as it’s growing so quickly and it could be our additional income seem as well because you can monetize this audience who’s following you. The only thing you have to do, you have to put basically your face on the shirt and probably as they’re following you there for some kind of reason, they want to support you as well because you’re helping to do something. And you can just do that with drop shipping. What you will offer them some something, something from somewhere. And usually when you talk about drop shipping, I think at least I have a feeling I’m a little bit biased. Of course I work,
Charles (08:37):
We’ll say hat slightly bias. But yes,
Raitis (08:40):
Lately I have feeling that usually you when you do drop shipping that can will come from China. So it’s long shipping times, maybe men, customs we print on demand, usually tried to source locally. So it’s mean much quicker ever to happen, just much quicker and we’ll just have a vendor experience with the service. And a third thing probably is it’s hard to build a brand with just pure drops because you’re probably not creating additional value to the market with that unique design and a product that combined together, you can build a brand and we know a lot of bands just by selling cool design some cool products.
Charles (09:29):
Yeah, I feel like it’s one of those things where once you move into the print on demand space, you’re more, your job as a retailer is more marketing and kind of a promotion, right? If I’m, if I’m drop shipping, let’s just say I’m Apple iPads for example, Apple kind of has already done that, that piece of the work for you, you now you’re more of a fulfillment business. A, you’re basically trying to get products out there and all different places. But when you start talking about print on demand, now your job is, you can, the number of products are basically unlimited, but now it’s your job to actually go out there and promote the products and make make your audience know that you exist and try to pull them into your world.
Raitis (10:11):
What drop shipping would your example of you’re competing with a price. Yes. So you can create additional value on that. Probably can find some to combo on, I’ll put together your pots [inaudible] or something like that. But when you go and print in demand, you start getting your own brand, you start something from scratch. And that’s something, if you create an amazing brand, you create this relationship to go with community with a bias. It depends how big it grow. You could be in a business for a long time. I would do drop shipping. Probably the only thing you can compete as a price and there’s of course some good business which is doing that. But with dependent man, you add this additional value to the business and by maybe even longer.
Charles (10:55):
Yeah. I feel like when you add that additional value as well, the price of the product is there’s more room there, there’s more margin. It’s not a, you know, for a whatever, 2000 whatever iPad pro, there’s a price. Like everyone knows that price. You can’t, if you go even 2% above that, people know that. So the less the less of a label on a product. When somebody can’t just look up on a comparison shopping site, it feels like you can just make up a price. So same teach art. You could tell, you know I can go to the local store and buy a white tee shirt flaw, whatever, like eight bucks, but like you have folks selling key Charlottesville, 40 $50 because of the branding behind it.
Raitis (11:39):
We kind of behind the value actually that’s very often give us the place for the margin basically place for the profit. You have to just offer really, really amazing designs which people want to wear and add story to. Wants a story behind your business and create an amazing about us and who you are at the best case scenario. Add a social cost. It’s will be also great that I have at the store which sells Ellyn designs products with elephants on that. So maybe part of the revenue goes to helping out with fun stuff. You can create also this additional additional value to that. It’s not just a, it’s basically part of the back.
Charles (12:22):
Yeah. But when you start actually building out the soul, let’s say you build up the site, you have the products, what are you doing out there? What are you seeing folks do that works to actually promote the products? Cause you see folks all the time side off say, and I went out there and I spent whatever on Facebook ads and they got some bounces. What do you see that actually is building the brand? Getting users to engage with you?
Raitis (12:47):
I want, wouldn’t talk about two things. One the most obvious and actually our customer says that that these things work for them as Instagram. So basically their leverage algorithms are using the hashtags. Any community there are reaching their audience. They’re trying to actually do that for free and finding the customer that there’s a niche they want to cover. So basically that is the first thing that goes. Of course I tried to play with ads, but then you have to have really amazing product actually get people to buy. And the second thing which you will be doing if you want to be in a game for the long time as a search engine optimization. So basically you want to be in a place where your product is answering to their hopes or something they are looking for, I don’t know, mountains there is coming st Patrick’s day frame, maybe designs around that and content around that. Create a blog around something which is really close to your business idea. So are around that. And those are probably two main things. I’m talking about SEO just because it’s the, one of the things which helped us a lot as a company, as a principal and we are seeing that under companies, our top customers, just e-commerce specials. So investing there to get orders for the long run.
Charles (14:08):
Okay. Yeah. I’m see what the whole content, there’s a lot of things you could do on like once you have this whole catalog of products, right, you could have so we’re recording in the future have, but Valentine’s day is coming up at the time of this recording. This will come out a while from now, but let’s say you want to create a page on funny Valentine Valentine’s day gifts for cat lovers and you have all those cat T shirts and you go out there and create, you know, 10 designs, drop it on there and that’s probably something people are actually searching for right now. And you’re going to drive some traffic free traffic that way, I’m guessing.
Raitis (14:46):
Yeah. Yes. And if you’re the one who want to leverage just one particular holiday you should start with the marketplace Amazon. That’s the place where people are actually going to find a product which they want to give as a gift. So if you want to test just doing the printed demand game and CVO getting any, any success and go pick a marketplace, especially Etsy, they have much simpler search algorithms than maybe a Google, for example, Amazon, and it could be a really good place for you to kickstart your printing business to see if it works or not.
Charles (15:22):
Are you seeing people do the same kind of content marketing on a marketplace like the Amazon? Because let’s say you know, I’m Charles and I have Childs cat T shirts. Nobody’s searching for that, but like what a folks build. How are folks building the product pages on like an Amazon to sell Charles’s cat tee shirts? Like for example,
Raitis (15:43):
Probably I can talk a little bit more about Etsy on Amazon. If you wanted to send something on Amazon and print on demand, it’s pretty hard to do that. They have a pretty complicated integration and keefee usually people who want to just get started, they go with Etsy and Etsy is this crafty, crafty place. So you have to be really cautious. You have to really take care about reviews. Probably same with Amazon. If you get a bad review, probably NC will punish you. You will not get so many search results. And as well people, that’s probably one the number one thing people check for making a purchase because I know there’s a lot of small companies who sell there and in print on demand you have to defend basically that you will have to wait for an order a week is via use. You’re living in Amazon rolls, so everything, but that will order today in the U S I will get probably on the next day. So on Etsy, especially as you have to wait for an order for a week, you have to demand that this something just made for you and just being made that is you’re willing to wait for them and that’s something they have to cover on your, on your website that give this additional value. And is that so much place to play with that you have to just keep your customer satisfied, making sure that he wants to make a purchase. He goes, you’re something unknown at this talk cause there’s thousands, thousands of different mentions selling.
Charles (17:13):
Yeah, that makes sense. No, that makes complete sense. I feel like an Etsy, you have the expectation of it’s going to take a little time. Right. I recently had my five year wedding anniversary and the five year kind of thing is wood. So I bought this wooden things, my wife like this custom handmade a thing off Etsy and it’s like a guy and you see the guy and you know, this guy’s going in a shop and making this so you don’t expect like overnight shipping, you know, he has to go out and go do something with his hands, build it, put it in a package. So expected a week or two just bare minimum just knowing, Oh he’s building this me, so he’s not gonna and it’s like nine o’clock at night. Like I didn’t expect getting it tomorrow afternoon. So I feel like the expectation has to be, it’s totally different than Amazon.
Raitis (17:58):
Yeah, that’s exactly. And another thing maybe with print on demand and what you can do, you also talk a little bit about screen printing. You have to immediately when you’re submitting, you purchase a box
[inaudible]
2100 tee shirts. And with the printer demand you can leverage personalization and customization. So I wanted to give an example from my family. My dad gave to my mom a president present for like for the birthday and around the time he started seeing different ads that are even my mom said getting some ads that is there something related to the year of birth. She was born and you can offer unlimited amount of different designs. The only customizable thing is maybe the year or that person. And as you’re not keeping the mentoree, everything will be made on demand. So you, if you want include the name, you can do that, you can do that on the customer customization to the print on demand. And that’s huge especially on it.
Charles (19:03):
Oh I see. Yeah. So it makes it, cause you can really, it’s, it really is one off, right? So you could put, you know Jane on your shirt and I’ve actually seen before and it must’ve, it obviously was a print on demand. Someone was selling shirts. I saw it there, I think a Instagram ad and they would just put your face like a thousand times on a sharps or I’m guessing it’d be your face cause that’d be even more, but it’d be like someone else’s face. You know, you can put like Nicholas cage just like a thousand times all of us watch ours and, but it could be anyone or like a cash. And that was like the thing it was, I thought that’s a cool idea and that, and like you said, with the screw printing that couldn’t exist 10 years ago, that just was not a thing. It was literally impossible to do. But now it’s, it’s become possible to have your face all over your own sheriffs
Raitis (19:51):
And you go, you can go pretty extreme. I know there’s, you can order even a star map. So basically you can pick a location a year and it’ll generate the stars, which you could able to see from that day, from that place. And you can customize the name, whatever. For example, I know you did propose to your wife and you could pair it. This is an amazing gift. Just for you from that place, from that time. That’s how sky looked. So that’s pretty amazing. Can is additional value and as everything is on demand, you can customize as many designs as you want, tells a million different designs. It’s up to you how we can leverage this and customization personalization again. Yeah, this additional value to the design, you can price it for more money as well. So you can ask more further than people are willing to pay more because it’s made, especially for you.
Charles (20:44):
Well the nice part with that is you can’t comparison shop product, right? Like it’s that design with that date on it. There’s no, you’re not going to go into Google pre shopping and say, Oh you know who’s selling this cheaper because you know there’s just, there’s just one person, you get that from ever and if you want it, that’s the price and take it or leave it sort of thing. So then it’s literally like you said, more about baking, good design, pulling them in, kind of showing your story if that sort of thing. How
Raitis (21:10):
That’s now now easier than ever.
Charles (21:13):
How do you see folks actually building like a brand behind this? Cause you see like the, you know the one offs, right? You see someone on Instagram they sell the funny hat, but how do you actually engage and say, okay, now we’re, we’re more than just like a one off thing, right? We’re a brand. You want to keep coming back for more products. What have you, how have you seen that done successfully?
Raitis (21:35):
So I have seen a lot of examples. It’s actually pretty hard to launch an eCommerce store. I would like to say even I’m only one out of 10 will actually succeed at e-commerce store running owner and usually want to see that it’s a combo of people if you’re all alone, but then find a friend, a partner who can do something that you can’t. I have one example of one of the top stores is two guys bump from Netherlands and other dudes from Australia and doing, doing business to print on demand in the U S they don’t have to be the U S so they have this combo. One is a business person. So you understand the business world. I know he’s really good at margins and then complaining ROI on that part. And another person is the marketing person. So basically he knows how to get audience to the store, who billings to pay that particular money for that particular design.
Raitis (22:30):
So that’s usually a combo partner and usually they’ll succeed that person who knows how the marketing works. So if you get a, someone who’s making the first purchase, you’re doing maybe email marketing a while that you asking him to return to make another purchase during the upset. So you’re asking him to Hey follow us on Instagram. You’re building this community, you’re asking the person to leave the review on a website. So it’s a social through social proof. The next buyers you are creating different campaigns and you are really good at a pricing because if you will there’ll be bad pricing. Then when the black Friday cyber Monday will come, you’ll don’t have any place to play around in margins. You probably are not able to give this counsel. And you know that around November, December, everyone wants to buy something. So basically spend money and you have to keep that in mind and by now today those people succeed.
Raitis (23:24):
Those have become unity around them that they who build someone that they have at this additional value to the product that they are staying there becoming dancing more followers. I know joining their Facebook group, just being part of their email email list as well. So those will succeed that I have seen that those are the best one. The second part is of course those who have already some followings, so some Instagram, social media posts. So they may be doing comics, publishing them online and they know that some part of the design they can put also a tee shirt and give us a job as a gift to you or to someone else. So those are usually much successful. What do you have seen from our customers?
Charles (24:09):
Yeah, definitely. I know want to hear, I’m talking to newer retailers and I was going to ask that background just to see, and I’ve kind of found that same thing. If someone has a marketing background, the chances of his success, just like Scott, like Tenex, it’s amazing because a lot of either drop shipping or print on demand, right. You’ve kind of basically removed the whole logistics fulfillment issue. Right? So like that’s not even a skill you need to worry about anymore. It’s just, it’s, it’s done for you. It’s outsourced. So now it’s more about promotion marketing and all of the other stuff that is the difference between succeeding and not basically. And that’s kind of where you need to focus on the skills.
Raitis (24:50):
Yeah. The only thing you need is your laptop. One of the top Etsy sellers on our platform is actually from Latvia and then check the data. But I can’t concentrate. They have selled zero units. So he’s basically living in Europe, leverage the U S audience from his laptop. You don’t have to sleep in this facility or do that to someone else who’s helping. And yeah, Mike and Doris are better. We have seen a lot of designers, they have designs, but very often they are not really good at marketing their creative person. For them. Adding someone who’s knows how the internet world works, it could be a key to the success of running a successful success.
Charles (25:33):
Yeah. Well, and I wouldn’t, I want to also, my kind of note to that is, I wouldn’t say if you aren’t a marketer you shouldn’t do it, but you should just know that’s your weak point. And that’s, it’s not like a optional skill. It’s a required skill on the team. So either you need to have that partner or you need to go watch some YouTube videos or take a course and do something cause that it’s not just the boat Stein, the commerce or it’s about marketing and that’s kind of, that’s the difference.
Raitis (26:00):
It’s a little, it’s funny because my, my team is so big and because we are teaching others how to do marketing, we are investing a lot of times in blogs and YouTube videos, we have principal lessons. Just making sure that somehow we are giving the knowledge for him how to be good at the marketing. So basically giving all, I don’t, I would like to give them also money to spend on the Facebook ads, but it’s not so easy. But we want to give everything else around encouraging them to do marketing stuff. Basically pushing them to Instagram to different channels. How to be successful by running your eCommerce store.
Charles (26:36):
Yeah. So your, so that’s your, so your whole content strategy is teaching the retailers to be successful creating their own content. It’s very a very meta, they’re almost,
Raitis (26:46):
So there’s, you can divide in different funnels. So one is to basically letting them know that something like that exists. Convincing them to bring an account, them, helping them to make the right decisions about the products, price, the niche integration as well they want to sell. And after that goes to the marketing funnel. So basically how to do marketing. So we want to provide content, educational condom on every stage of the journey. And after that when they are, would they have their eCommerce store remind them that there is a holiday season, black Friday, cyber Monday under e-commerce and they can do marketing or upselling them with different products of saying different services. Freeman have design and photo service date. How no idea how to great design. So they want to create photos because they think we provide is the mockups. So you don’t even have to do photo shoot. Everything is in place for tee shirts. For some models you can have 10 different markups that they rule. They look real that it’s painted amazing funnels. You can just show in your store and some will have a feeling how the product will look like. You don’t just sell design, which wasn’t struggle a while ago.
Charles (27:56):
Yeah, that’s very cool. Actually I didn’t even realize because without that, right, how do you, you need, you would need to print one Cindy yourself. So you can’t do that kind of fast. But if you can just do those virtual mock ups, that’s huge. Cause I see people try to do their own janky version of that where it’s like a cut and paste job and you’re like, that’s, that’s not the same color that that white chart doesn’t match out, you know, white logo. But if you guys have your own, that’s pretty impressive.
Raitis (28:20):
Yeah, it’s a, we have mockups for every product, at least one for most popular, more than 10. So we can take a guy, a girl, a little bit diversity as well. So when we even go for your way, so it’s a great design. You have to have Adobe illustrator, so I’m going to bag on that. But you realize that most of the designs aren’t just text. So all offer simplified designed tools. You can add a clip pod, you can add a tag so you don’t have to own a Photoshop, nothing there. So basically you’re trying to keep as simple as possible that there’s a frictionless process for you to basically publish on e-commerce.
Charles (29:04):
What do you say? So I’ve, so I know what kind of talk about the difference between drop shipping and print on demand, but what do you say to someone out there that maybe they are doing drop shipping now? Maybe they have a brand, they are brick and mortar. Like they’re already, they’re already selling something on. Do you see someone successfully augmenting their existing sales with print on demand? Cause I feel like there’s a lot of things you could do to there.
Raitis (29:28):
Mmm. I don’t have real examples. Probably I have to say like that, but I probably put them who are doing the optioning. Alas. But, so Matt Marjane says, so how many units you have to sell, but
Charles (29:41):
I’m not thinking could they, could they do print on demand with the drop shipping to say, let’s say it’s, you know, trolleys, fishing store, right. And I’m selling fishing supplies. And then I also want to go out and say, you know what, let’s sell some, maybe I actually have a little bit of following and I want to sell my logo on a hash or a tee shirt and kind of upsell the shopping cart and say, Hey, you know, you go buy $100 you can add on this tee shirt. Is that something you’ve seen done?
Raitis (30:06):
Yeah, we have seen that down to some people are selling, I think we have kettlebell kettlebells, so they are selling kettlebells. So maybe a known dropshippers. They have their own warehouse and for them to give it this additional value, basically they also offer a merge. They have kettlebell club. So basically they’re giving, you’re giving them tools to promote their brand. I guess by sending the kettlebells who sell kettlebells and you can them use just in your gym. But by selling a tee shirt or somebody else, you probably will end up walking around or running around the city. So you’re promoting their brand as well. So I think more, more better choices that you sell something or in the, now you own that thing. So you have a warehouse and you can add easily this much line to your business. So that’s probably, I have seen more often.
Raitis (31:00):
There’s of course there’s basically no reason why you shouldn’t try drop shipping plus print on demand and drop shipping. So what could be the worst case scenario people not buy to marriage. So just stop doing it. So you have to experiment constantly figuring out what kind of products you could add your niche. Cause there’s probably on the catalog there’s as many products as you can add to deficient meant and it could be your unique different differentiator that you add. Also, especially shirt, a funny pack, maybe a backpack for fishermen, stuff like that. And then could you be your differentiator from underscores targeting your same niche? You can just increase your business model.
Charles (31:44):
Yeah, it’s one of the things, I don’t think people are doing that enough, that kind of, that hybrid, right? Where they, they’re already, if you already have users, you already have orders. It’s almost just, there’s like, there’s no cost to just say, Hey, want to try to up sell you this additional shirt. And maybe it’s your logo or maybe you don’t have a brand and maybe you have, but you can just get to design it. A comp. What’s a couple of different clever ideas, right? So something funny, something just kind of something that kind of resonate with that audience and you can just try to upsell it. So worst case, like you said, nothing happens, but best case you’re either going to promote your brand or get a nice little upsell on top of a sale that you’re already, that you already paid for. You already got those ads, you already did all the work. So why not just try to add an extra, an additional 2030 40 whatever it is, that ticket price.
Raitis (32:33):
And then probably if you’re doing drop shipping, you’re the marketer so it can figure out that part how to, what kind of, if you’re not good with designers, probably that’s the easiest task to find a freelancer who will do designs for you. And you can try to benefit of this cause there’s, you have to make this additional step to gap. Don’t have to just add products. You have to put this additional value that’s maybe it’s a struggling without knowing that design something your audience for love or light, but it’s just a matter of testing and you constantly have to test and experiment. That’s what we call constantly on principle. Just finding the right channel, right, to write a page, email the center audience.
Charles (33:14):
Yeah. Well it’s one of those things, just adding that if you get any kind of upsells, it’s going to, your average cart value is just going to increase the average chuckle value is just going to increase, right? So it’s like all you can do is make that go up and that’s only a good thing. There’s almost no scenario where that can actually hurt the checkout process. So it’s one of those things where it’s definitely worth just trying, like you said, just testing. It’s very incremental cost of this now.
Raitis (33:40):
Yes, exactly. It’s a, it’s a low risk test actually.
Charles (33:45):
Have you seen any other ideas like that that kinda, people wouldn’t immediately think of that you’ve kind of seen it and said, Oh wow, that retail really figured something out and that works really well?
Raitis (33:55):
So we are, we have an app on a Shopify on this [inaudible] so they have an amazing apps. The Shopify, you can easily, if you want source of product, there’s pencil, several things on demand companies offering their products and we can see that buy on six items which are appearing on a dashboard because when we received an order, we see if there’s a printed Amanda auntie monitor items. So we can see there’s a lot of people who are using both sides. So printed man and something else and there’s drop shipping and signing own items. And it was so common that finally we added a future that you can ignore those products you have already in your Shopify store. So there’s many, many people using this I a and and here the principle you want to read, adopt shipping again, we have wizard conference and sometimes the thing we are competing with that is sometimes for them it’s too complicated. Sometimes I do also some tricky stuff on Facebook that they get blocked with drop shipping. You just read your next store and try again. It would depend in a man. When you’re building a band is a little bit more complicated and you want to probably see immediate success with that. It’s a little bit more investment, but I believe that if you will be good at it, you leverage district and Amanda field a good way. It could be an investment for a longer period of time.
Charles (35:28):
Awesome. This is a great, great tips right there. Probably a good place to leave it too. If people want to find more about, you kind of see follow you are directly,
Raitis (35:38):
What can they do that? So a website, printful.com and of course we have a presence on social media, Instagram, YouTube. We have an amazing channel there. Just shoot us an email to the support team, support and pencil comment. Basically help with everything. Ask about any question though, such as the right product, direct integration, which will fit your need. Awesome. Show notes. Thanks a lot for coming on today. Thanks. It was amazing. Thank you.
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thank u