The Business Of eCommerce

Guest:

• Tom Casano
• SEO Strategist

Links:

• http://www.tomcasano.com
• http://www.sureoak.com
• https://www.linkedin.com/in/tomcasano
• https://twitter.com/TomCasano
• https://www.sureoak.com/seo-top-ranking-factors/
• https://www.sureoak.com/tools/domain-authority-checker

Sponsored by:

Spark Shipping – Dropshipping Automation 

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Guest:

• Matt Ward
• Host of the Disruptors Podcast

Links:

• https://fringe.fm
• https://thesyndicate.vc
• http://mattward.io
• https://twitter.com/mattwardio
• https://medium.com/@mattwardio
• https://disruptors.fm/free/
• https://mattward.io/

Sponsored by:

Spark Shipping – Dropshipping Automation 

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

… Read More

Guest:

• Tanya Heath
• Founder of Tanya Heath Paris

Links:

• Facebook: https://web.facebook.com/TanyaHeathParis/
• Twitter: https://twitter.com/tanya_heath
• Email: tanya.heath@tanyaheath.com / contact@tanyaheath.com

Sponsored by:

Spark Shipping – Dropshipping Automation 

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

… Read More

Transcript:

Charles:            In this episode of Business of eCommerce, I talk about how to handle fraud shipping returns. This is the Business of eCommerce, episode 49.

Charles:            Welcome to the Business of eCommerce, the show that helps eCommerce retailers start, … Read More

Notes:

International dropshippers
– Examples: Aliexpress, BangGood, etc.
Domestic dropshippers
– Examples: Manufacturers or distributors that are will to send 1-off products

International Dropshippers
– Pros
– Easy to get started
– Wide selection of products

– Cons
– Easy … Read More

Interview with:
Jennifer DiMotta
Founder of DiMotta Consulting

Bio:

For over 20 years, Jennifer DiMotta, founder of DiMotta Consulting LLC, has lead successful aggressive growth strategies for several direct to consumer brands and retailers with a proven and highly sought … Read More

Interview with:
Jon MacDonald
Founder of The Good

Notes:

• Type of conversion rate optimization data
  • Analytics
    • Paths
    • Drop off
    • Google Analytics
  • Heat Mapping
    • What content they are engaging with?
    • HotJar
  • User Testing
    • WhatUsersDo.com
    • UserTesting.com
  • A/B Testing
    • Google Optimize
    • VWO –

… Read More

Interview with:
Jordan Gal
Founder and CEO of CartHook

Bio:

Jordan is the Founder and CEO of CartHook, a solution that provides a customizable one-page checkout with post-purchase upsells.

Links:

• CartHook
• Jordan Gal [Twitter]
• The Bootstrapped Web [Podcast]

Sponsored … Read More

Show Notes:

• What is a content generation engine?
• 3 Sources of Content
  • Sales
  • Support
  • Reddit/forums
• 3 Tips to help generate content
  • Build a swipe file
  • Produce Evergreen Content
  • Quantity over quantity

Sponsored by:

Spark Shipping – Dropshipping Automation

Podcast: … Read More

Interview with:
Erica Liu Williams
Founder of gr8nola.com

Bio:

Erica Liu Williams is a Stanford grad, Olympic Trials swimmer and ex-techie-turned-food-entrepreneur. After graduating from Stanford in 2008 with a BA and MA in Communications, she began a career in Silicon … Read More