Episode 57: Mistakes to Avoid When Deleting Products from Your eCommerce Platform

Show Notes:

  • Reasons to not delete products
    • SEO
    • Deep links
  • What to do instead
    • Redirect product URL to another URL
      • 301 Permanent Redirect: https://support.google.com/webmasters/answer/93633?hl=en
      • Other redirect types: 302, 307, 308
      • Full list of redirect types: https://www.searchenginepeople.com/blog/redirects.html
    • Add links on the current product page to an updated version of this product
  • Other Considerations
    • Set discontinued products as not searchable

Sponsored by:

Spark Shipping – Dropshipping Automation

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