- Reggie Black
- CEO of Better Way Health
Show Notes:
- Customer service is in-house
- Call every new subscription
- Have a preferred customer service rep
- AOV over the phone is double
- 80% to 40% over the phone
- 3.5 to 7.5 orders once
The Strategies Behind Growth at Teespring (E138)
How to Tell Your Brand’s Story (E137)
Show Notes:
- Seth Godin
- What are you really selling?
- Tires = safety
- Who is the spokesperson for your brand
- Answer as that character
- Spoke at ECF Live
- Issues
- Tell too many stories
- Tell 1 store
- Find out who your customer
Running an eCommerce business from Hong Kong (E136)
Using Data Science to Profitably Scale Cross Channel Marketing Campaigns (E135)
- Jake Cook
- CEO of Tadpull
Show Notes:
- RFM
- Recency
- Frequency
- Monetary
- Master Key
- Align data
- Social Media Slot Machine
- Google Analytics
- Speed to buy
- If people buy in the first day, run heavy retargeting
- Scaling
- Does not have good Roles
Selling on Amazon in 2020 (E134)
- Carolyn Lowe
- Co-Founder of ROI Swift
Show Notes:
- CPC
- Sponsored Product
- Sponsored Brands
- Product Display Advertising
- Sponsored Brand Video
- Make sure you have text over
- Retargeting
- Not as effective
- Good for less than $100 AOV
- $400 AOV
- Retargeted on Amazon
Sourcing Products from China (E133)
- Brian Miller
- Founder of Easy China Warehouse
Show Notes:
- Start on Alibaba
- Making 1 type of product
- Trading Companies make many types of products
- Size
- Biggest may not be best
- A lower price may not be bad
- Ordering Samples
- Pay
What it Takes to Build Something from Nothing (E132)
Gene Caballero
Co-Founder of GreenPal
Show Notes:
- 3 co-founders
- Stated in the spring of 2012
- Sent 125k on v1
- Did customer development to figure out customer demand
- 2013 second launch
- Focused on Nashville area
- Met vendors at Starbucks
- 2017 all
3 KPIs to Focus on to Grow an eCommerce Business (E131)
- Chase Clymer
- Co-Founder of Electric Eye Agency
Show Notes:
- Traction by Gino Wickman
- Profit First
- Clockwork
- Don’t make me think
- 3 Main KPIs
- Trafic
- Paid Media
- Don’t put all your eggs in the paid basket
- Organic
- Keep the current system
- Trafic
Consistency – Entrepreneurial Mindset (E130)
Notes:
Startups for the Rest of Us – E500
Pit traps
- Waiting to get started
- Coming out of the gate
