Show Notes:
- Seth Godin
- What are you really selling?
- Tires = safety
- Who is the spokesperson for your brand
- Answer as that character
- Spoke at ECF Live
- Issues
- Tell too many stories
- Tell 1 store
- Find out who your customer
eCommerce tips, tricks, strategies and tactics to help new and experienced retailers start, launch or grow their eCommerce Business
Show Notes:
