Show Notes:
- Seth Godin
- What are you really selling?
- Tires = safety
- Who is the spokesperson for your brand
- Answer as that character
- Spoke at ECF Live
- Issues
- Tell too many stories
- Tell 1 store
- Find out who your customer
How to Build a Successful eCommerce Brand (E110)
In episode 110 of The Business of eCommerce, Charles talks with Ben Wieder, the co-Founder of Chassis.
They discuss what it takes to build a successful eCommerce brand in 2020 and what steps to take to grown to be a … Read More
