- Dale Bertrand
- Founder of Fire&Spark
- Product Page Keyword research
- Targeting gift keywords
- Holiday SEO
- Alternatives to written content
- Internal linking
Bonus Tip – Link building for eCommerce
Dale is a customer acquisition specialist with 15 years of experience applying my academic training in engineering and artificial intelligence to online customer acquisition campaigns (focusing on e-commerce SEO, pay-per-click, social media advertising and content marketing).
Dale began his career working as an engineer, most notably building high performance computers for the National Security Agency. Then, Dale was recruited by an MIT-based start-up to solve analytical marketing problems. As a marketer, Dale has developed search marketing strategies for Fortune 500 companies and venture-backed startups.
Dale is the founding instructor at the Digital Marketing Leadership Program and Boston’s Growth Hacking Breakfast for marketing professionals. Dale has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble.
Dale is a speaker at industry conferences and lead corporate training events on search engine marketing, online advertising and content marketing topics. Dale has taught digital marketing workshops at MIT’s Enterprise Forum, Harvard University, Northeastern and Boston University.
Currently, Dale runs Fire&Spark, a results-driven e-commerce marketing agency, specializing in search marketing, content marketing, PPC advertising, and social media advertising.