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Business Of eCommerce

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Category: Episodes

Posted on February 12, 2019February 14, 2019

Episode 62: Top 5 Highest Impact SEO Tactics for eCommerce Retailers

  • Dale Bertrand
  • Founder of Fire&Spark

Show Notes:

  1. Product Page Keyword research
  2. Targeting gift keywords
  3. Holiday SEO
  4. Alternatives to written content
  5. Internal linking

Bonus Tip – Link building for eCommerce

Bio:

Dale is a customer acquisition specialist with 15 years of … Read More

Posted on February 5, 2019February 6, 2019

Episode 61: How to Use Popups to Convert Traffic and Reduce Cart Abandonment

Bio:
Ben is the founder of Privy.com the leading website conversion platform for small and midsize ecommerce businesses. Privy is now used by over 300,000 sites around the world to help them convert site traffic and reduce cart abandonment.

Links:… Read More

Posted on January 29, 2019January 29, 2019

Episode 60: How to Increase Sales and Get More Repeat Purchases with Email Marketing

Bio:
Dylan Kelley is the founder of Wavebreak. He helps Shopify Plus stores maximize their email marketing revenue. He’s also host of the popular Wavebreak Podcast where he dives deep into the secret tactics and strategies behind some of the … Read More

Posted on January 22, 2019January 29, 2019

Episode 59: How to Increase your Production Margins by 30%

Bio:
Nathan Resnick is the CEO of Sourcify, the fastest growing sourcing platform that helps hundreds of companies manufacture products around the world. In the past, Nathan has brought dozens of products to market, ran three e-commerce companies (sold one), … Read More

Posted on January 15, 2019January 29, 2019

Episode 58: Reasons to Choose WooCommerce as an eCommerce Platform

Bio:

Chris Lema has been working in the eCommerce space since 1996. Today you can create online stores in 2 hours that took Chris and a team 9 months to build back then. He’s the VP of Product at Liquid … Read More

Posted on January 8, 2019January 29, 2019

Episode 57: Mistakes to Avoid When Deleting Products from Your eCommerce Platform

Show Notes:

  • Reasons to not delete products
    • SEO
    • Deep links
  • What to do instead
    • Redirect product URL to another URL
      • 301 Permanent Redirect: https://support.google.com/webmasters/answer/93633?hl=en
      • Other redirect types: 302, 307, 308
      • Full list of redirect types: https://www.searchenginepeople.com/blog/redirects.html
    • Add links on the
… Read More
Posted on January 1, 2019January 29, 2019

Episode 56: How to Stay Sane While Running an eCommerce Business

Show Notes:

  1. Keep your finances in order
  2. Get buy-in from important people in your life
  3. Professional Support Network
    1. Master Mind Groups
    2. In person networking
    3. Conferences
  4. Personal Support Network
    1. Family
    2. Friends
    3. Hobby friends – Ex. Rock climbing friends
  5. Lunch dates with
… Read More
Posted on December 26, 2018January 29, 2019

Episode 55: How Do You Grow an eCommerce Brand Beyond Your Home Country

Guest:

  • Duane Brown
  • Founder of Take Some Risk

Bio:

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He … Read More

Posted on December 18, 2018January 29, 2019

Episode 54: How to Get More Revenue by Optimizing Your Post-Purchase Checkout Flow

Guest:

  • Lance Johnson
  • Founder of ScaleXL

Links:

  • Agency: scalexl.co
  • Podcast: leancommerce.co

Sponsored by:

Spark Shipping – Dropshipping Automation

http://media.blubrry.com/businessofecommerce/p/38fc6bf9a1a571844f04-42df652f238e2c46797e248de393d69b.r75.cf2.rackcdn.com/BOE_E54.mp3

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

… Read More
Posted on December 11, 2018January 29, 2019

Episode 53: How to Build a Growth Strategy for your eCommerce Business

Guest:

  • Jim Huffman
  • Author of The Growth Marketer’s Playbook

Bio:

Jim Huffman is the author of The Growth Marketer’s Playbook, the #1 new release on Amazon in marketing. He is the co-founder of the growth agency, GrowthHit. Jim also serves … Read More

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Recent Posts

  • Episode 62: Top 5 Highest Impact SEO Tactics for eCommerce Retailers
  • Episode 61: How to Use Popups to Convert Traffic and Reduce Cart Abandonment
  • Episode 60: How to Increase Sales and Get More Repeat Purchases with Email Marketing
  • Episode 59: How to Increase your Production Margins by 30%
  • Episode 58: Reasons to Choose WooCommerce as an eCommerce Platform
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