Episodes Archives - Business Of eCommerce

February 12, 2019February 14, 2019

Episode 62: Top 5 Highest Impact SEO Tactics for eCommerce Retailers

Dale Bertrand
Founder of Fire&Spark

Show Notes:

Product Page Keyword research
Targeting gift keywords
Holiday SEO
Alternatives to written content
Internal linking

Bonus Tip – Link building for eCommerce

Bio:

Dale is a customer acquisition specialist with 15 years of … Read More

February 5, 2019February 6, 2019

Episode 61: How to Use Popups to Convert Traffic and Reduce Cart Abandonment

Bio:
Ben is the founder of Privy.com the leading website conversion platform for small and midsize ecommerce businesses. Privy is now used by over 300,000 sites around the world to help them convert site traffic and reduce cart abandonment.

Links:… Read More

January 29, 2019January 29, 2019

Episode 60: How to Increase Sales and Get More Repeat Purchases with Email Marketing

Bio:
Dylan Kelley is the founder of Wavebreak. He helps Shopify Plus stores maximize their email marketing revenue. He’s also host of the popular Wavebreak Podcast where he dives deep into the secret tactics and strategies behind some of the … Read More

January 22, 2019January 29, 2019

Episode 59: How to Increase your Production Margins by 30%

Bio:
Nathan Resnick is the CEO of Sourcify, the fastest growing sourcing platform that helps hundreds of companies manufacture products around the world. In the past, Nathan has brought dozens of products to market, ran three e-commerce companies (sold one), … Read More

January 15, 2019January 29, 2019

Episode 58: Reasons to Choose WooCommerce as an eCommerce Platform

Bio:

Chris Lema has been working in the eCommerce space since 1996. Today you can create online stores in 2 hours that took Chris and a team 9 months to build back then. He’s the VP of Product at Liquid … Read More

January 8, 2019January 29, 2019

Episode 57: Mistakes to Avoid When Deleting Products from Your eCommerce Platform

Show Notes:

Reasons to not delete products
- SEO
- Deep links
What to do instead
- Redirect product URL to another URL
  - 301 Permanent Redirect: https://support.google.com/webmasters/answer/93633?hl=en
  - Other redirect types: 302, 307, 308
  - Full list of redirect types: https://www.searchenginepeople.com/blog/redirects.html
- Add links on the

January 1, 2019January 29, 2019

Episode 56: How to Stay Sane While Running an eCommerce Business

Show Notes:

Keep your finances in order
Get buy-in from important people in your life
Professional Support Network
1. Master Mind Groups
2. In person networking
3. Conferences
Personal Support Network
1. Family
2. Friends
3. Hobby friends – Ex. Rock climbing friends
Lunch dates with

December 26, 2018January 29, 2019

Episode 55: How Do You Grow an eCommerce Brand Beyond Your Home Country

Guest:

Duane Brown
Founder of Take Some Risk

Bio:

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He … Read More

December 18, 2018January 29, 2019

Episode 54: How to Get More Revenue by Optimizing Your Post-Purchase Checkout Flow

Guest:

Lance Johnson
Founder of ScaleXL

Links:

Agency: scalexl.co
Podcast: leancommerce.co

Sponsored by:

Spark Shipping – Dropshipping Automation

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

December 11, 2018January 29, 2019

Episode 53: How to Build a Growth Strategy for your eCommerce Business

Guest:

Jim Huffman
Author of The Growth Marketer’s Playbook

Bio:

Jim Huffman is the author of The Growth Marketer’s Playbook, the #1 new release on Amazon in marketing. He is the co-founder of the growth agency, GrowthHit. Jim also serves … Read More