Episode 46: eCommerce Conversion Rate Optimization Tactics

Interview with:
Jon MacDonald
Founder of The Good

Notes:

• Type of conversion rate optimization data
  • Analytics
    • Paths
    • Drop off
    • Google Analytics
  • Heat Mapping
    • What content they are engaging with?
    • HotJar
  • User Testing
    • WhatUsersDo.com
    • UserTesting.com
  • A/B Testing
    • Google Optimize
    • VWO – Visual Website Optimizer
    • Optimizely
  • Recommended Reading
    • TheGood.com Insights
    • Google Optimize Blog

Bio:

Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

Links:

• TheGood.com
• TheGood.com Insights

Sponsored by:

Spark Shipping – Dropshipping Automation 

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